חוקרים ותחומי מחקר
RESEARCHERS AND DISCIPLINES

פרופ' שקד גלבוע
Prof. Shaked Gilboa

Main disciplines: Business Administration

Secondary disciplines: Business Administration (Behavioral); Marketing

Keywords: City Image; Crowdfunding; Customer Experience; Mall Experience; Place Experience; Retail And Service Experience; Shopping Experiences

פרופ' אריה גביוס
Prof. Arieh Gavious

Main disciplines: Economics; Business Administration; Game Theory; Operations Management

Secondary disciplines: Marketing; Risk Management

Keywords: Auction Theory; Healthcare Policy; Infectious Disease And Vaccination; Venture Capital And Political Science Applications

ד"ר יניב גוילי
Dr. Yaniv Gvili

Main disciplines: Business Administration

Secondary disciplines: Marketing

Keywords: Advertising; Advice Taking; Agentic Commerce; AI Agents; EWOM; Social Commerce; Social Media

ד"ר איריס גרטנר מוריוסף
Dr. Iris Gertner Moryossef

Main disciplines: Business Administration; Services

Secondary disciplines: Business Administration (Behavioral); Marketing

Keywords: Business Management; Consumer Behavior; Service management

ד"ר מיכל לוי-בלייך
Dr. Michal Levi-bliech

Main disciplines: Economics; Business Administration; Big Data

Secondary disciplines: Business Administration (Behavioral); Information Systems (Business Administration); Economics - Empirical Research; Marketing; Risk Management

Keywords: Business Performance; Management; Mobile Applications; Supply Chain

ד"ר יעל שני
Dr. Yael Shani

Main disciplines: Decision Sciences

Secondary disciplines: Business Administration (Behavioral); Marketing

Keywords: Consumer Behavior; Customer Proofitability; Decision Making; Risk Preferences

ד"ר שייקה מרום
Dr. Shaike Marom

Main disciplines: Business Administration

Secondary disciplines: Entrepreneurship; Marketing

Keywords: Business Strategy; Corporate Social Responsibility; Small Business Management

ד"ר ערן כתר
Dr. Eran Ketter

Main disciplines: Business Administration; Tourism

Secondary disciplines: Marketing

Keywords: Digital Tourism; Tourism Marketing; Tourism Trends

ד"ר יצחק גניזי
Dr. Itzhak Gnizy

Main disciplines: Business Administration; Big Data

Secondary disciplines: International Business; Marketing

Keywords: Business Performance; Digital Marketing; Digitalization; International Marketing; Management Orientations; MarTech; Strategy

ד"ר אוהד שקד
Dr. Ohad Shaked

Main disciplines: Business Administration

Secondary disciplines: Marketing

ד"ר גבריאל דהן
Dr. Gavriel Dahan

Main disciplines: Business Administration

Secondary disciplines: Marketing

ד"ר יוסי גביש
Dr. Yossi Gavish

Main disciplines: Economics; Business Administration

Secondary disciplines: Marketing

Keywords: Consumer Behavior; Consumer Socialization

ד"ר גיל שרוני
Dr. Gil Sharoni

Main disciplines: Business Administration

Secondary disciplines: Marketing

Keywords: Business Strategy

פרופ' איריס וילנאי-יעבץ
Prof. Iris Vilnai-yavetz

Main disciplines: Business Administration; Design

Secondary disciplines: Business Administration (Behavioral); Marketing

Keywords: ​ E-business; Consumer Behavior; Service management; Social Media

ד"ר ענר טל
Dr. Aner Tal

Main disciplines: Economics; Business Administration

Secondary disciplines: Marketing; Behavioural Economics

Keywords: Consumer Behavior; Food Psychology And Behavior