ד"ר יצחק גניזי

Dr. Itzhak Gnizy

מוסד עיקרי

הקריה האקדמית אונו

Ono Academic College

דוא״ל

itzikgn@gmail.com

דיסציפלינות ראשיותMain Disciplines

Big Data, Business Administration

דיסציפלינות משניותSecondary Disciplines

International Business, Marketing

תחומי מחקר / מילות מפתחKeywords

Business performance, International Marketing, Management orientations, Strategy

פרסומים ויצירות עיקריים / עדכנייםMain / Recent Publications

João S. Oliveira, John W. Cadogan, Itzhak Gnizy & Asmat-Nizam Abdul-Talib (2023) How many eggs in how many baskets? National versus regional diversification strategies and export success, Journal of Strategic Marketing
Miocevic, D., Gnizy, I. and Cadogan, J.W. (2022), "When does export customer responsiveness strategy contribute to export market competitive advantage?", International Marketing Review, Vol. ahead-of-print No. ahead-of-print.
Yoel Asseraf, Itzhak Gnizy, Translating strategy into action: The importance of an agile mindset and agile slack in international business, International Business Review, Volume 31, Issue 6, 2022, 102036
Asseraf, Y., Gnizy, I. and Shoham, A. (2021), "International marketing doctrine: the use of guiding principles", International Marketing Review, Vol. 38 No. 2, pp. 321-342.
Anat Hovav, Itzhak Gnizy & Jinyoung Han (2021) The effects of cyber regulations and security policies on organizational outcomes: a knowledge management perspective, European Journal of Information Systems
Ref, O. and Gnizy, I. (2021), "Resource indivisibility, lumpy costs and the multinationality–performance relationship", International Marketing Review, Vol. 38 No. 3, pp. 539-563.
Gnizy, I. (2020), "Applying big data to guide firms’ future industrial marketing strategies", Journal of Business & Industrial Marketing, Vol. 35 No. 7, pp. 1221-1235
Gnizy I. (2020) How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract. In: Pantoja F., Wu S., Krey N. (eds) Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham
Gnizy, I. (2019), "Big data and its strategic path to value in international firms", International Marketing Review, Vol. 36 No. 3, pp. 318-341.
Itzhak Gnizy, The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes, Journal of Business Research, Volume 105, 2019, Pages 214-226
Gnizy I., Shoham A. (2018) Reverse Internationalization: A Review and Suggestions for Future Research. In: Leonidou L., Katsikeas C., Samiee S., Aykol B. (eds) Advances in Global Marketing. Springer, Cham
Itzhak Gnizy & Aviv Shoham (2018) The power of international marketing functions: antecedents and consequences, Journal of Business-to-Business Marketing, 25:2, 67-89
Itzhak Gnizy, John W. Cadogan, João S. Oliveira, Asmat Nizam, The empirical link between export dispersion and export performance: A contingency-based approach, International Business Review, Volume 26, Issue 2, 2017, Pages 239-249

מענקים ופרסים | Grants and Awards

Erasmus

Higher Education Student and Staff Mobility

Erasmus

Higher Education Student and Staff Mobility Erasmus+ Grant, Technische Universität Dortmund, Germany and Ono Academic College, Israel

Erasmus- Capacity Building in the field of higher education

Learning Optimization and Academic Inclusion Via Equitative Distance Teaching and Learning, Involved regions