ד"ר יצחק גניזי

Gnizy, I., (2026), When Does Business Agility Matter to Firm Strategic Performance, Journal of Asia Business Studies, 20(1), 23-46.

Gnizy, I., (2025, In Press), Should Digital and Non-Digital Market Orientations Co-exist? Journal of Marketing Analytics, 1-21.

Gnizy, I., (2025, In Press), Managing Marketing: The Elevated View of Marketing within Firms, Review of Marketing Science.

Gnizy, I., (2025), When and How Digital Novel Technologies Matter to Firm Marketing Performance, Journal of Marketing Analytics, 13 (1), 218-235.

Gnizy, I., (2025), The Impact of Ambidextrous Traditional and Contemporary Data Analytics on Marketing Innovation, Journal of Marketing Analytics, 13(4), 1219-1237.

Gnizy, I. When and how digital novel technologies matter to firm marketing performance. J Market Anal 13, 218–235 (2025).

Gnizy, I. and Asseraf, Y. (2024), "Strategy planning and business performance: the moderating roles of market sensing and tolerance for failure", Review of International Business and Strategy, Vol. 34 No. 4, pp. 537-561.

Gnizy, I. The impact of ambidextrous traditional and contemporary data analytics on marketing innovation. J Market Anal (2024).

Asseraf, Y. and Gnizy, I., (2023, In Press), Slowing Down to Speed up Decision-Making Styles and International Marketing Agility, European Journal of International Management, 1(1).

João S. Oliveira, John W. Cadogan, Itzhak Gnizy & Asmat-Nizam Abdul-Talib (2023) How many eggs in how many baskets? National versus regional diversification strategies and export success, Journal of Strategic Marketing

Yoel Asseraf, Itzhak Gnizy, Translating strategy into action: The importance of an agile mindset and agile slack in international business, International Business Review, Volume 31, Issue 6, 2022, 102036

Miocevic, D., Gnizy, I. and Cadogan, J.W. (2022), "When does export customer responsiveness strategy contribute to export market competitive advantage?", International Marketing Review, Vol. ahead-of-print No. ahead-of-print.

Ref, O. and Gnizy, I. (2021), "Resource indivisibility, lumpy costs and the multinationality–performance relationship", International Marketing Review, Vol. 38 No. 3, pp. 539-563.

Asseraf, Y., Gnizy, I. and Shoham, A. (2021), "International marketing doctrine: the use of guiding principles", International Marketing Review, Vol. 38 No. 2, pp. 321-342.

Anat Hovav, Itzhak Gnizy & Jinyoung Han (2021) The effects of cyber regulations and security policies on organizational outcomes: a knowledge management perspective, European Journal of Information Systems

Gnizy, I. (2020), "Applying big data to guide firms’ future industrial marketing strategies", Journal of Business & Industrial Marketing, Vol. 35 No. 7, pp. 1221-1235

Itzhak Gnizy, The role of inter-firm dispersion of international marketing capabilities in marketing strategy and business outcomes, Journal of Business Research, Volume 105, 2019, Pages 214-226

Gnizy, I. (2019), "Big data and its strategic path to value in international firms", International Marketing Review, Vol. 36 No. 3, pp. 318-341.

Gnizy I. (2020) How Big Data Utilization Affect Firms Marketing-related Strategies and Performance: An Abstract. In: Pantoja F., Wu S., Krey N. (eds) Enlightened Marketing in Challenging Times. AMSWMC 2019. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham

Gnizy I., Shoham A. (2018) Reverse Internationalization: A Review and Suggestions for Future Research. In: Leonidou L., Katsikeas C., Samiee S., Aykol B. (eds) Advances in Global Marketing. Springer, Cham

Itzhak Gnizy & Aviv Shoham (2018) The power of international marketing functions: antecedents and consequences, Journal of Business-to-Business Marketing, 25:2, 67-89

Itzhak Gnizy, John W. Cadogan, João S. Oliveira, Asmat Nizam, The empirical link between export dispersion and export performance: A contingency-based approach, International Business Review, Volume 26, Issue 2, 2017, Pages 239-249