ד"ר ענר טל

Dr. Aner Tal

מוסד עיקרי

המרכז האקדמי למשפט ולעסקים

The College of Law and Business

דוא״ל

anertal@gmail.com

דיסציפלינות ראשיותMain Disciplines

Business Administration

דיסציפלינות משניותSecondary Disciplines

Marketing

תחומי מחקר / מילות מפתחKeywords

Behavioral Economics, Consumer Behavior, Food Psychology and behavior

פרסומים ויצירות עיקריים / עדכנייםMain / Recent Publications

Tal, A., Gvili, Y., & Amar, M. (2022). The influence of companies' moral associations on the product consumption experience: The role of moral disgust. Psychology & Marketing, 1– 17.
Tal, A., Gvili, Y., & Amar, M. (2021). To protect and support: Why would consumers find foods tastier if these foods help support a desired self-identity. Psychology & Marketing, 1– 14.
Amar, M., Gvili, Y. and Tal, A. (2021), "Moving towards healthy: cuing food healthiness and appeal", Journal of Social Marketing, Vol. 11 No. 1, pp. 44-63.
Tal, A.; Gvili, Y.; Amar, M. Visual Size Matters: The Effect of Product Depiction Size on Calorie Estimates. Int. J. Environ. Res. Public Health 2021, 18, 12392.
Gvili, Y, Tal, A, Amar, M, Wansink, B. Moving up in taste: Enhanced projected taste and freshness of moving food products. Psychol Mark. 2017; 34: 671– 683.
Tal, A. and Wansink, B. (2017), More of a Bad Thing: How Consumers Ignore Pollutant Levels. The FASEB Journal, 31: 636.32-636.32.
Tal, A. and Wansink, B. (2017), Seedy Business: Adding Healthy Additives Transforms Indulgence to Health Food in Consumers' Minds. The FASEB Journal, 31: 636.29-636.29.
Tal, A. and Wansink, B. (2017), Why Kids Should Play with Their Phone During Dinner: Active Engagement Can Decrease Food Consumption. The FASEB Journal, 31: 636.30-636.30.
Tal, A., Gvili, Y., Amar, M. and Wansink, B. (2017), "Can political cookies leave a bad taste in one’s mouth? Political ideology influences taste", European Journal of Marketing, Vol. 51 No. 11/12, pp. 2175-2191.
Tal, A., Niemann, S. & Wansink, B. Depicted serving size: cereal packaging pictures exaggerate serving sizes and promote overserving. BMC Public Health 17, 169 (2017).
Tal, Aner (2015). “Beware the Truthiness of Charts”, Harvard Business Review.
Tal, Aner, and Brian Wansink (2015). An Apple a Day Brings More Apples Your Day: Healthy Samples Prime Healthier Shopping. In Psychology and Marketing.
Musicus, Aviva, Aner Tal and Brian Wansink (2014), Eyes in the Aisles: Why is Cap’n Crunch Looking Down at My Child? Environment and Behavior.