פרופ' טלי סגר גוטמן
Prof. Tali Seger Guttmann
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Seger-Guttmann, T. & Medler-Liraz, H. (2020). Does emotional labor color service actions
in customer buying? Journal of Services Marketing, Vol 34 (5), pp: 683-696 -
Seger-Guttmann, T., Gilboa, S., & Partouch Sebban, J. (2020). ‘I live with terror inside me”: exploring customer’s instinctive reactions to terror. International Journal of Hospitality Management; 92 (accepted for publication-January2021).
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Seger-Guttmann, T. & Medler-Liraz, H. (2020). Does emotional labor color service actions, in customer buying? Journal of Services Marketing, Vol 34 (5), pp: 683-696
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Seger-Guttmann, T. (2019). Customer Irrational beliefs: A Scale Development and Validation. Journal of Retailing and Consumers Services, 49, 54-66
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Gilboa, S., Seger-Guttmann, T. & Mimran, O. (2019). The unique role of relationship marketing in small service businesses’ customer experience. Journal of Retailing and Consumers Services, 51, 152-164
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Seger-Guttmann, T., Vilnai-Yavetz, I., Wang, C., & Petuzzelli, L. (2018). Illegitimate Returns as a Trigger for Customers’ Ethical Dissonance. Journal of Retailing and Consumers Services, 45, 120-131.
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Rosenbaum, M., Seger-Guttmann, T. & Mimran, O. (2018). The role of social incompatibility in customer discomfort, Journal of Service Management; 31(4); 815-837
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Seger-Guttmann, T., & Medler-Liraz, H. (2016). Does emotional labor moderate customer participation and buying? The Service Industries Journal: 36 (7-8), 356-373