ד"ר רות אבידר

Sassoni-Bar Lev, O., & Avidar, R. (2023). “And parents shall come again to their own border”: Belonging and solidarity in the face of exclusion and anxiety in the media coverage of the Corona Ship. In H. Hazaz-Berger, G. Yair, & T. Gamliel (Eds.). Urgent Ethnography: Aspects and Challenges in the Corona Plague. University of Bar-Ilan [Hebrew].

Sassoni-Bar Lev, O., & Avidar, R. (2023). "God forbid we'd be infected": Framing and counter-framing of the 'Corona Cruise Ship' in Israeli media. Journal of International Communication (available online April 24, 2023).

Ruth Avidar, Osnat Roth-Cohen, Social media theory in public relations: A curation of a neglected topic in public relations research, Public Relations Review, Volume 49, Issue 5, 2023, 102386

Dhanesh, G.S., & Avidar, R. (2023). Culture and Dialog Theory in Public Relations: The Middle Eastern Context. In E. Sommerfeldt and C. Botan (Eds.). Public Relations Theory III. Routledge.

Avidar, R., & Magen, C. (2023). Negative spaces as a strategic decision: The case of the Israeli Security Agency. Public Relations Review, 49(2), 102315.

Roth-Cohen, O., & Avidar. R. (2022). A decade of social media in public relations research: A systematic review of published articles in 2010–2020, Public Relations Review, Volume 48(1), 102154.

Ariel, Y., Elishar-Malka, V., Weimann-Saks, D., Avidar, R. (2021). “If you follow me, I might (mis)lead you”: Following prime ministerial candidates on social networks as a predictor of the public agenda during an election campaign. The Agenda Setting Journal: Theory, Practice, Critique, 1-26.

Avidar, R. (2021). The challenge of building a favorable reputation for social businesses. Social Business 11(1-2), 80-99(20).

Magen, C. & Avidar, R. (2019). Introducing the Strata approach to dialogue analysis (SADA): The case of political NGOs in Israel. Journal of Public Relations Research 31(3-4), 97-117.

Elishar-Malka, V., Ariel, Y. and Avidar, R. (2019). A Story of Love and Hate: Smartphones in Students’ Lives. In J. Schulz, L. Robinson, A.Khilnani, J. Baldwin, H.Pait, A. Williams, J. Davis, & G. Ignatow (Eds.), Mediated Millennials (Studies in Media and Communications, Vol. 19) (pp. 33-50). Emerald Publishing Limited.

Avidar, R. (2018). Engagement, interactivity, and diffusion of Innovations: The case of social businesses. In K. Johnston, and M. Taylor (Eds.). Handbook of Communication Engagement (pp. 505-514). New Jersey: Wiley.

Avidar, R. (2017). Public relations and social businesses: The importance of enhancing engagement. Public Relations Review, 43(5), 955-962.

Avidar, R. (2017). Responsiveness and interactivity: Relational maintenance strategies in an online environment. New media and public relations (Third Edition). In S. Duhe (Ed.). NY: Peter Lang.

Weimann-S, D., Ariel, Y., Malka, V., & Avidar, R. (2016). Trends in public and media agenda setting during the 2015 Israeli elections. Israel Affairs 22(3-4), 727-742.

Ariel, Y., & Avidar, R. (2015). Information, Interactivity, and Social Media, Atlantic Journal of Communication, 23(1), 19-30.

Toledano, M., & Avidar, R. (2015). Public relations, ethics, and social media: A cross-national study of PR practitioners. Public Relations Review 42(1), 161-169.

Avidar, R., Ariel, Y., Malka, V., & Levy, E.C. (2015). Smartphones, publics, and OPRs: do publics want to engage? Public Relations Review, 41, 214-221.

Avidar, R. (2013). The responsiveness pyramid: Embedding responsiveness and interactivity into public relations theory. Public Relations Review, 39(5), 440-450.