ד"ר אוהד רף

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Ref, O., & Gnizy, I. (2021). Resource indivisibility, lumpy costs and the multinationality–performance relationship. International Marketing Review, 38(3), 539-563.

Ref, O., Feldman, N. E., Iyer, D. N., & Shapira, Z. (2021). Entry into new foreign markets: Performance feedback and opportunity costs. Journal of World Business, 56(6), 101258.

Ref, O., & Shapira, Z. U. R. (2017). Entering new markets: The effect of performance feedback near aspiration and well below and above it. Strategic management journal, 38(7), 1416-1434.

Ref, O. (2015). The relationship between product and geographic diversification: A fine-grained analysis of its different patterns. Journal of International Management, 21(2), 83-99.