ד"ר מיכל שפירא

Bleier, A., Fossen, B. L., & Shapira, M. (2024). On the role of social media platforms in the creator economy. International Journal of Research in Marketing, 41(3), 411-426.‏

Shapira, M., Yaakobi, E., & Mazursky, D. (2023). White bears can walk long distances: The effects of an instruction to ignore information located in a visually differentiated location on attitude change over time. Current Psychology, 42(13), 11079-11100.‏

Yaniski- Ravid , S., & Shapira M., (2022) “The Digital ‘Earplug’ Streaming Music Services, Multicultural and Advanced Technology - from Segregation to integration: The Case of Arabic Music and the Israeli Playlist” in :New Technology and Intellectual Property (Zemer, L., Grinbaum D. & Gaon, A . Eds., , Israel: Nevo, 2022)

Shapira, M., Amar, M., &; Grebelsky-Lichtman, T. (2017). The Positive Effect of Contradictory Information: The Effect of Verbal/Nonverbal Discrepancy on Brand Attitudes in the Short Term and the Long Term. Journal of Account Marketing, 6, 3, 2-10.