ד"ר יואל אסרף

Yoel Asseraf, Itzhak Gnizy, Translating strategy into action: The importance of an agile mindset and agile slack in international business, International Business Review, Volume 31, Issue 6, 2022

Asseraf, Y., Efrat, K. (2022). The Interplay of Marketing and Creativity Capabilities in International Marketing: Effectuation-Prediction Perspective: An Abstract. In: Allen, J., Jochims, B., Wu, S. (eds) Celebrating the Past and Future of Marketing and Discovery with Social Impact. AMSAC-WC 2021. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham.

Asseraf Y., Gnizy I. and Shoham A. (2020), “International marketing doctrine: The use of guiding principles” Accepted for International Marketing Review on 27.3.2020. Published online 6.8.20, 5 Years IF = 4.198 Rank A in ABDC.

Asseraf, Y. and Shoham, A. (2019), "Crafting strategy for international marketing: outside-in or inside-out?", International Marketing Review, Vol. 36 No. 6, pp. 859-86. 5 Years IF = 4.198 Rank A in ABDC.

Asseraf, Y., Lages, L. and Shoham, A. (2019), “Assessing the drivers and impact of international marketing agility”, International Marketing Review, Vol. 36 No. 2, pp. 289-315. 5 Years IF = 4.198 Rank A in ABDC.

Efrat, K. and Asseraf Y. (2019), “A shift in perspective? the role of emotional branding in shaping born globals’ performance”, International Business Review, Vol. 28 Issue 6, Available online 18 July 2019. (IF = 3.639 Rank A in ABDC.

Asseraf, Y., and Shoham, A. (2017), “Destination branding: The role of consumer affinity”, Journal of Destination Marketing & Management, Vol. 6(4), 375-384. IF = 4.279.

Aviv Shoham, Yoel Asseraf, Sara Lev & Avi Fiegenbaum (posthomulously) (2017) Marketing and Technological Absorptive Capacities: Environmental Antecedents and Performance Outcomes in High-Tech Firms, Journal of Business-to-Business Marketing, 24:3, 165-182

Asseraf, Y. and Shoham A. (2016), “The ‘Tug of War’ model of foreign product purchases”, European Journal of Marketing, Vol 50 (3/4), p. 550-74, IF = 2.135, Rank A* in ABDC.